Privacy Policy

Privacy Policy

Help us create a better Challenger shopping environment.


In order to create a better Challenger, we need your help. You can help by providing us with various kinds of information to help us serve you better, and ultimately improve Challenger for everyone. Below you'll find an explanation of some of the reasons we request information from you, as well as some details about how we obtain and use that information. Throughout this Privacy Policy, where we refer to your "personal information" means any information you provide to us about you. This includes your national registration identity card (NRIC) number, foreign identification number (FIN), passport number, name, postal address, email address, date of birth and telephone number.



Where we collect your personal information:

Customer relations
In order for a customer relations representative to respond to your questions or concerns, we may need personal information like your name, email and telephone number. This information is used to answer your questions as completely and thoroughly as possible.


When you sign up for a ValueClub membership with Challenger, we use the particulars you provide to ensure you enjoy the full membership benefits. These may include an easy way to identifying yourself at the store for member discounts, promotions, points redemption and being updated with important membership announcements.

When you participate in a contest, we may ask for personal information in order for us to identify and verify the winner of our contest. No matter what we collect your personal information for, we promise only to use it in the ways set out in this Privacy Policy. By providing us with your personal information, you consent to us processing this personal information in one or more of the ways described in this Privacy Policy.

Information that we collect automatically:
Many web surfers are concerned about their privacy and the use of "cookies" on the Internet. Cookies are small files that can be used to store information you have already provided. Cookies cannot be used to "steal" information about you or your computer system. The Challenger web site uses cookies to remember your preferences. For example, the web site may remember which page you viewed, in order to make your next visit more convenient. Nevertheless, if you don't like having any cookies at all they can be disabled in your web browser's Internet Options.


What we will do with your information:

Challenger does not sell your personal information to third parties.

On occasion, we do need to hire other companies to help us provide some services such as companies that provide marketing assistance. We'll limit the personal information we give them, and they will only have access to your personal information for the purposes of performing such functions. They are strictly monitored by Challenger in order to make certain our customers' privacy is always protected.

The personal data you provide to us will enable us to: (a) keep track of your purchase records, (b) allocate points according to your purchase records, (c) update you periodically about relevant programs through which you may earn member’s points or enjoy member benefits, (d) redeem your member’s points when you shop with participating merchants, (e) update our profiling of customer preferences so that we may be able to serve you betterand (f) and provide you seamless access to, our partnered online Tech marketplace.

If you provide any personal information to us you give us permission to contact you for marketing purposes, which may include messages via post, telephone, SMS or email.

The information you provide will enable us to: (a) keep track of your purchase records, (b) allocate points according to your purchase records, (c) update you periodically about relevant programs through which you may earn member’s points, and; (d) update our profiling of customer preferences so that we may be able to serve you better.

We'll make sure that we only send you messages that we think will be of interest to you - for instance, the dates of our in-store sales, details of special offers or information about new products and services. If you do not want us to use your personal information to market to you, you can decide to opt-out of these types of marketing messages at any time by changing the settings in your Profile or by following the unsubscribe link at the bottom of any email we send to you.


Storing your information and keeping it up to date:

Out of sight, but never out of reach
When you share your personal information with Challenger, you will always have access to this information. Where you store a "Profile" on the website, you can amend the selected details stored in your account yourself. Alternatively, you can update, change or remove any personal contact information & residential address at any time by calling, writing or emailing us using one of the options provided below.

Keeping it safe
We are committed to providing appropriate security controls to protect your personal information against foreseeable hazards. Making sure that your personal information is secure is very important to Challenger.


Change of address? Change of personal information? Let us know

As a ValueClub member, you can also log in to update your email or contact number at anytime. If you would like us to update your personal information, remove your name from our mailing list, or if you have any questions about challenger's privacy policies or your personal information, please don't hesitate to contact us. You can contact us through our online request form here or email us at voice(at)

Alternatively, you can also call Challenger Customer Service hotline at 6339 9008 or leave a voice message.

We will respond to your questions or concerns within 3 working days

Occasionally, we may decide to change this Privacy Policy so we suggest that you review it periodically so you are aware of any changes.

By using this site, you consent to the above privacy policies.